Many months ago I posted about my new line of bulk food bags for the shop. I did complete them as planned but never listed them in my etsy shop, and many of you have been so kindly and gently wondering WHY!?
Let me back up a by explaining my "marketing" or "pricing and design" philosophy a bit. I should defend myself by saying I am aware it probably lacks logic or practicality for someone creating artistically with their own two hands. It is used by the folks at Ikea... I don't know when, or where I picked this thinking up, but it has been my approach to designing and pricing goods for a long while now.
I read the designers at Ikea practice what some consider a backwards method to marketing. Others would say the opposite, that their practical style and accessible price points make them progressive and sustainable in the design world. Their method? Design the general function and aesthetic of an item first, then a market price, then work towards the "product" that satisfies those goals.
I have worked closely along those lines of thinking. I want my handmade goods to wind up in people's hands, not sit on my shop shelf. I also need to show respect for myself and try to "pay" myself a "living wage" for my area. I don't believe in supporting companies who pay their workers with a bowl or two of rice a day, why would I create my own business to follow such practices? I promised myself I wouldn't do that. It's not sustainable and it's not ethical.
Still, it is important to offer goods at the best price I can, with the cutest design possible. This has usually worked out just fine as I tend to focus on vintage/repurposed materials that are thrifted for far less money than brand new supplies would cost. Everybody wins, the earth included! I had a bit of a philosophical breakdown however with these bulk food bag sets.
I had decided to use new fabric for these. I thought that would appeal to people overall as these were to be in contact with food. I also wanted to be able to make many sets in certain colorways and knew I would need large amounts of each fabric to do so. I also thought these would "whip" right up as they are quite simple in construction. I underestimated the "cost" in both of these areas. They used far more fabric, and took far more time (with their lovely french seams) than I had estimated. I should have pictured it all more accurately, but I didn't. In the end, I was holding many sets of beautiful bags that I really needed to charge a lot more for than I was willing to.
But really, what is the point of me hanging on to them all? I have plenty of my own... and you have been asking for them... how about a sale!? A $25 sale!! That feels good. I have about eight sets (each containing 2 large and 2 small bags) in various colorways, and will update the shop with them at some point on Saturday. They really are wonderful, and that price is what I was hoping for in the beginning. I'm happy to forget about the extra time and materials and enjoy this limited run for what it is. A little bit of oops... a whole lot of function and beauty.